In this economy who isn't looking for a deal? I'm sure many people wonder if the deals that the Dealers and Manufacturers are marketing this time of year are really as good as they say they are....
As someone who has been in this business for more years than I like to admit, I can give you a definitive and resounding "YES".....they are everything they say they are.
It is the last opportunity for most Manufacturers to attain yearly sales goals which they will then market for the next 12 months. It is also a time of year that Manufacturers are trying to reduce any and all inventories that they have stockpiled at ports or storeage lots around the country. So, from a Manufacturers point of view...they have more than enough reasons to try and sell everything they can before year end. What are they willing to do? First and foremost, they provide both the customer and the dealer incentives to move their product. This can be in the form of cash incentives, low interest rates, or tremendous lease prices (which are often subvented by lowering the money factor and/or increasing the residual)....in any case, the consumer wins!
On the Dealer side, the motivation to sell units is just as compelling. Aside from the personal goals of achieving sales objectives, there is often stair step money which provides higher payouts when certain sales goals are achieved...as well as sales person spiffs that generally end when the month is over.
This is the time to finish the year on a good note, especially after a tough couple of years on the retail side of the business. As far as used car prices...most dealers generally lower them at year end in an effort to move out aged stock that is costing the company cash. Prices are generally set at a low price in order to entice you in during the final days of the year.
So is it a good time to buy a new or used car? I strongly suggest that anyone in the market for a new or used vehicle, should at least consider looking at the incentives that are offered...whether it be a low APR, dicounted prices, or tremendous lease rates, you owe it to yourself to take advantage of the values that are out there.
Good Dealers, like those throughout the Classic organization, will gladly work to provide you with a tremendous deal and give you outstanding service and customer care during and after the sale. Once the year is over, most incentives end and the dealer does not have the same opportunity to keep the prices at the same level as they were in December.
At Classic Honda we will do whatever we can to make a deal on any new or used car in the month of December. While this philosophy never changes, the amount of funding as well as APR's and Lease rates we have does....so your best opportunity to do some real savings is before January 4th, 2010...when all the year end incentives from Honda come to an end.
Don't miss this great opportunity....and yes..the deals are real!!!!!